Analyzing the Return on Investment

Webcasting can pay huge dividends as well as significantly reduce costs in such areas as staff travel, event staffing, outsourced AV services and production. The methods our clients use to evaluate successful return on investment (ROI) are similar regardless of their industry or application.

Our clients, like those surveyed in the Interactive Media Strategies study, The QuickCast (January 24, 2008), point to improvements in employee understanding, efficiency and overall productivity as the primary advantage of webcasting. According to this study, executives were likely to link ROI measurement with the achievement of specific objectives.

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Why do organizations use webcasting?

  • Provides effective consistent communication to a dispersed workforce
  • Enables alternatives to staff travel for in-person training
  • Eliminates costly satellite-based networks for broadcasts
  • Leverages existing network and technology investments
  • Reduces reliance on outsourced service suppliers
  • Reduces reproduction and DVD duplication costs

Additional Features and Benefits of Accordent Solutions

Supports Many Applications:

  • Corporate communications
  • Online certification and staff training
  • Continuing education and distance learning
  • Classroom meetings and on-demand presentations

Extends value of existing investments:

  • IP network facilities
  • Hardware components
  • Audio/visual systems
  • Smart auditoriums
  • Learning Management Systems

Unifies multiple online communications:

  • Rich media
  • Legacy video
  • Video conferencing
  • Web conferencing
  • Audio conferencing

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