Sensory Spectrum Gains Competitive Edge by Empowering Blue-Chip Clients to Participate in Sessions without Incurring Travel Time and Costs

El Segundo, Calif. (May 23, 2007) – Accordent Technologies, Inc. today announced that Sensory Spectrum, a management consulting firm specializing in the sensory experience of consumer product evaluation, is using its rich media creation technology as a value-added service for its Fortune 500 marketing clientele that enables them to participate in focus group sessions online.

Sensory Spectrum/Spectrum Discovery Center selected the Accordent Capture Station™, Accordent's automated, room-based capture appliance, to webcast its on-site contract panels and consumer research testing for foods, beverages, oral health, personal care products, pharmaceuticals, fabrics, paper, household products and fragrances. The Accordent Capture Station works by seamlessly capturing the audio and video from the focus groups, synchronizing it with images captured from VGA sources (such as a laptop, document camera and/or e-whiteboard) and converting it into an online rich media presentation that can be viewed either live or on-demand from the desktop.

"Marketing experts like Sensory Spectrum/Spectrum Discovery Center immediately see the potential of multimedia presentations to captivate, sell and engage audiences across any geographic distance," said Mike Newman, CEO of Accordent Technologies. "Savvy businesses like these are capitalizing on the power of online communications to boost their brands and to show clients how highly they respect their time and productivity."

The Spectrum Discovery Center uses the Accordent system to enable clients located across the country to watch focus group sessions live and in real time online. Clients enjoy the convenience, economy and quality of the webcasts which enable them to easily observe consumer body language and facial gestures during the product testing. Remote clients are also able to participate in the focus groups remotely by using email and instant messaging to ask questions of the moderator and to make observations in real time.

In addition to offering live focus group services, the Spectrum Discovery Center also gives clients the option to archive sessions so that absent staff members can log in to a client site to retrieve and view the events they missed. This not only eliminates the need to make and distribute CD or tape copies, but provides an interactive, chaptered online presentation that can be accessed from anywhere.

"Our clients, such as the large food manufacturer who saved more than $15,000 on a single session by not having to fly in five marketing staff members, really enjoy being able to participate online with Accordent. The technology keeps everyone productive and involved in real time, enabling the entire client team to benefit from the full sensory experience we pride ourselves in providing," said Marie Rudolph, Director of the Spectrum Discovery Center.

In addition to the Accordent Capture Station, Accordent's scalable and modular rich media product line also includes Accordent PresenterPRO™, Accordent's professional-grade live webcasting solution, and Accordent Engage™, an enterprise-wide enhanced audio webcasting solution. The company also offers the Accordent Media Management System™, which is the first centralized online communications management infrastructure for ingesting, organizing, searching, publishing and securing multi-level access to Accordent presentations and other multimedia communications - including archived web- and video-conferences.

About Accordent Technologies, Inc.
Accordent Technologies provides enterprise-wide rich media communications solutions that enable world-class organizations to inform, train and engage their audiences online. More than 1500 customers worldwide, including Unisys, JP Morgan Chase, Ford, Harvard and National Institutes of Health, rely on Accordent solutions to create, manage, distribute and measure the effectiveness of their multimedia presentation assets. Accordent has earned distinction for its award-winning products and long-standing commitment to the success of its customers and partners. Learn more about Accordent's exceptional solutions at www.accordent.com. Accordent Capture Station, Accordent PresenterPRO, Accordent Engage and Accordent Media Management System are trademarks of Accordent Technologies. Other trademarks that may be mentioned in this release are the intellectual property of their respective owners.

Contact Info
Darian Germain, Accordent Technologies, 703-608-3404
Joseph Dans, Fusion Public Relations, 212-651-4215

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